( Inside the Course )
WHAT YOU CAN EXPECT
This guide is here to help you build a business that grows from your passion and from who you truly are.
Throughout this journey, I will share my own experiences, but more importantly, I will answer your questions and give you the tools and insights that helped me build a business that feels like me.
There is no rigid formula here, and I don’t believe in telling you what to do. This is a space to embrace a new way of thinking and doing, one that is deeply personal to you. A space to explore new perspectives, let go of limiting beliefs, and build something deeply fulfilling.
THE EXPERIENCE
This guide is built around four stages, the four corners of this journey.
Imagine a square, a shape that holds strength, stability, and structure. Each corner represents one stage, and together they form the foundation of your artistic practice and creative business. The corners are anchors: they hold everything together, giving shape to your growth and keeping your vision in place.
{ CORNER 01. }
The Power of Personal Branding
{ CORNER 02. }
Developing a Brand Concept
{ CORNER 03. }
Social Media and Community Building
{ CORNER 04. }
Subconscious Shifts and Overcoming Blocks
The 4 Core Modules
THE OPEN CORNER
*Included in all programs
WHAT’S COVERED
BECOME THE NICHE
CORNER 01.
( THE POWER OF PERSONAL BRANDING )
In the first corner, you build your foundation. Before brand, before strategy, before content, there is you.
Who you are as an artist, what drives your work, what your story is, and how to channel that into a presence that's unmistakably yours.
Anna’s way of building a creative business starts from the center. You are not here to niche down. You are here to become the niche.
﹢ What is personal branding
+ The real you
+ Storytelling
+ How to create impact
+ The pillars of personal branding
+ Past, future, present, eternity
+ You are the work
+ Stepping into boldness
+ Defining your why
& more
WHAT’S COVERED
STOP PLAYING SMALL
CORNER 03.
﹢ Finding your voice on social media
﹢ The importance of social media for artists
﹢ You are the niche
﹢ The content pillars
﹢ Make it work for you
( OVERCOMING BLOCKS )
WHAT’S COVERED
BUILD A BRAND PEOPLE FALL IN LOVE WITH
CORNER 02.
( DEVELOPING A BRAND CONCEPT)
Once you're clear on who you are, it's time to translate that into a brand. In the second corner, you turn the self knowledge into a cohesive brand concept that communicates your vision to the world.
This module draws on over ten years of Anna's experience in visual communication and branding: turned into a practical framework for creatives.
More than just a logo and a color palette, the brand is the energy, the values, and the essence that shape how people feel when they encounter your work.
﹢ What is branding
﹢ Personal X business brand
﹢ Concept development
﹢ Context, keywords & symbolism
﹢ Your brand concept
﹢ Your brand statement
﹢ Purpose, mission, vision
﹢ Expressing your brand
﹢ Your brand manifesto
& more
( SOCIAL MEDIA & COMMUNITY BUILDING )
The third corner is where the first two come together and your work reaches others.
This is where you become the reference. Social media is the most powerful tool available to a creative right now: for visibility, community, opportunity, and financial freedom. But only if you use it in a way that is aligned with who you are.
You don't need to overshare. You don't need to spend hours a day creating content. You need a susbtainable long-term plan, and clear approach that makes your name known.
WHAT’S COVERED
﹢ How I started posting
﹢ Consistency
﹢ Social media and business impact
﹢ Increase sales and visibility
& more
SHIFT YOUR SUBCONSCIOUS
CORNER 04.
This is the module most people do not expect. The final corner looks at what holds us back: fear, self-doubt, imposter syndrome, creative and money blocks.
There is liberation in understanding that your subconscious programming is what keeps you from succeeding. Not your vision, not your work. The beliefs you hold about money, visibility, success, and your own potential run the show without you realising.
Here you will be invited to dig deeper and release what no longer serves you. You cannot make your work visible if being seen feels unsafe.
﹢ The purpose of beliefs
﹢ Your beliefs shape your reality
﹢ Common blocks, fears, and myths
﹢ Self-doubt and perfectionism
﹢ The fear of judgment
﹢ The myth of competition
﹢ The starving artist
﹢ Historical and cultural contexts
﹢ Challenging the narrative
﹢ Pricing your work
﹢ Stepping into your power
& more
The 3 Modules For Ceramic Artists
THE CLAY CORNER
*Included in: The Open Corner For Ceramic Artists & The Guided Edition
THE STUDIO
1.
( SETTING UP YOUR STUDIO SPACE )
Here you will find everything you need to set up a ceramics studio, whether you are starting from scratch or upgrading an existing practice. Equipment, materials, workflow, and space, plus what to think about when buying supplies and keeping things organised.
You will also get access to Anna’s own material inventory and tracking sheet, so you never have to stop halfway through mixing a glaze because you ran out of an ingredient.
﹢ How to set up a ceramics studio
﹢ The space and what to look for
﹢ Essential equipment and setup
﹢ Space management and workflow
﹢ Managing inventory and materials
﹢ Building a team early
﹢ Downloadable stock manager for your use
& more
THE SHOP
2.
( PRICING, SELLING AND SHIPPING )
The business side of ceramics. Understanding the real value of handmade, how to price your work fairly, selling online, and how to handle the logistics of shipping fragile pieces.
﹢ What defines handmade
﹢ Handmade is luxury
﹢ Your market
﹢ Pricing your work and what to consider
﹢ Monetization
﹢ How I diversify my income
﹢ What I wish I knew sooner
﹢ Shipping your work
﹢ My method for packing ceramics
& more
THE LAB
3.
( GLAZE THEORY AND RECIPES )
A practical, accessible introduction to glaze theory. A “lazy guide” to start understanding and mixing your own. Plus three recipes approved and used by Anna, including her self-developed signature base.
﹢ The advantages of creating and understanding your own glazes
﹢ Application methods
﹢ The impact of temperature
﹢ Basics of glaze theory
﹢ Glass formers and fluxes
﹢ Understanding clay and glazes
﹢ UMF and the Stull map
﹢ Key guidelines for modifying glazes
﹢ Identifying true mattes
﹢ 3 glaze recipes including Anna's signature base
& more
The Guided Edition
THE 3-MONTH GROUP EXPERIENCE
*Everything above, plus:
Live Group Meetings
Five 90-minute live group sessions happening every 2 weeks. Anna will dive deeper into the course’s themes and answer your questions. A space to share and be guided.
﹢ 5 sessions across the program duration
﹢ 90 minutes each
﹢ Scheduled at the end of each module
﹢ Open format where Anna adapts to the group’s needs
﹢ Recorded sessions for rewatch
Community Space
A private group space where Anna is present with the group. A place to share your progress and insights, ask questions, and find connection and accountability in others.
﹢ Private community on WhatsApp
﹢ Easy access to Anna and the group
﹢ Unlimited exchange and feedback from other participants
﹢ A space to be seen, heard, and supported
﹢Connections that last beyond the program
30-Day Social Media Challenge
The part participants talk about most. Thirty days of posting one reel a day. Weekly prompts and input from Anna, designed to help you put everything you have worked on into motion.
﹢ Weekly prompts and guidance
﹢ Personalised support and feedback
﹢ Consistent posting alongside the group
﹢ Share your daily reels and ask questions as you go
﹢ Anna’s approach to social media, in practice
READY TO GET STARTED?
