WORK CLOSELY WITH ANNA IN A LIVE MENTORING PROGRAM TO BUILD YOUR BUSINESS WITH CLARITY, PURPOSE, AND ALIGNED ACTION

⭣

FOR ARTISTS, CREATIVES & CERAMICISTS

AUGUST 4

NEXT GROUP STARTS ON

APPLICATIONS NOW OPEN

In this mentoring program, Anna personally guides each participant through the journey of THE OPEN CORNER, offering clear structure, individual support, and a meaningful sense of community.

THE GUIDED EDITION takes place just twice a year and holds space for only a small number of creatives.

THIS IS FOR YOU IF

  • You know you have been holding back. There is a part of you that wants to take up more space, share your work more openly, and own your voice. This is your moment to be seen, not just in how you show up for your business, but in how you do it for yourself and your calling.

  • You want to be seen and supported by someone who has walked the path. This is not a course you move through alone. Anna is present throughout the journey, offering direct feedback, honest reflection, and personalized support to help you move forward with clarity and confidence.

  • You know you grow best when you are not doing it all alone. This space is built for connection. Through live sessions and shared check-ins, you will be supported, witnessed, and encouraged by both Anna and a group of like-minded creatives walking this path alongside you.

  • You are ready to show up online with more clarity and consistency. The 30 day content challenge is a chance to experiment, express yourself, and grow your presence with daily prompts, personal feedback from Anna, and a structure that actually feels good.

  • You feel most empowered when there is a clear path to follow. This program gives you step-by-step guidance, accountability, and space to build momentum, so you can stay focused and move forward without burning out or second-guessing yourself at every turn.

  • You are ready to show up for 10+ weeks of focused, intentional growth. You feel called to create real transformation by giving yourself the time and permission to move through deep inner and outer work.

WHAT’S INCLUDED

  • You will receive full access to THE OPEN CORNER and its four core modules. Each one is packed with in-depth video lessons to help you build a creative business that feels aligned, sustainable, and true to who you are.

  • You will have access to tools designed to support each step of your journey. These resources are meant to ground your ideas and help you take aligned action.

  • Each module includes thoughtful worksheets and exercises to help you process, reflect, and apply what you are learning in a tangible, meaningful way.

  • You will be invited into a dedicated community space where you can ask questions, share your progress, and connect with other artists. All under Anna’s guidance.

  • Throughout the journey, you will receive check-ins and direct feedback from Anna via the course platform and live sessions. This is not a passive course. You will be seen, heard, and supported.

  • You will have access to five live 90 minute Q&A sessions. These meetings are where we reflect, share, go deeper into the material, and receive real-time support.

  • You will receive an exclusive invitation to join a 30 day social media challenge only available through this program. With daily prompts, content ideas, and personalized feedback from Anna, you will learn how to show up consistently and grow your presence with confidence.

  • If you are a ceramic artist, you will also get free bonus access to THE CLAY CORNER. This includes three additional modules specifically created to support and guide you through the practical side of running a ceramics studio, selling, pricing and shipping your work, and of course, understanding and making your own glazes.

JOURNEY OVERVIEW

THE FOUR CORE MODULES

MODULE 1 | THE POWER OF PERSONAL BRANDING

BECOME THE NICHE

Your business begins with you. Your story. Your values. Your way of seeing the world. Without you, there is no brand. No product. No offer.

This module is about coming back to your center. Before you build anything, you need to know who you are. Not who you were told to be. Not who you think you should be. But who you are when you are rooted in truth.

We will peel back the layers. Look at your story. Own your past. Get clear about your future. And learn to embrace exactly where you are right now, without judgment.

We are multi-passionate beings. Full of contradictions, curiosities, and gifts. Trying to narrow all of that down into one fixed niche is not only limiting, it disconnects us from the whole picture.

So what if you chose to see it differently? What if your truth, your complexity, your voice is the niche? That is what makes you magnetic. That is what keeps you aligned with your purpose. That is how you build something that lasts.

Forget what everyone else is doing. You are not here to niche down. You are here to become the niche.

MODULE 2 | FROM CONCEPT TO BRAND

BUILD A BRAND PEOPLE FALL IN LOVE WITH

Once you are clear on who you are, your story, your process, and your goals, it is time to unify all of that with the work you create and translate it into branding.

I have worked in branding for most of my career. I studied graphic design and visual communication in university, and I know the power it holds. Yet this aspect is often overlooked by artists who focus only on their craft and forget that their business also deserves care and clarity.

Branding is where business becomes a creative practice. It can protect your passion, expand your vision, and sustain your voice.

In this module, we translate self-knowledge into a clear, intentional brand concept, purpose, vision, and mission.

We go beyond strategy. We explore how your brand communicates through your tone of voice, your storytelling, and your visual identity. You will learn how to apply strategy to feeling, and to create a brand that feels like home.

Your brand should be clear enough to hold you, and flexible enough to grow with you. It should reflect your essence and make your work instantly recognizable. It should speak for you when you are not in the room.

Branding creates clarity. It invites people to feel something when they encounter your work. It helps them understand what you stand for and why it matters.

It makes people fall in love. It helps them trust your voice.
And it helps you trust it too.

MODULE 3 | SOCIAL MEDIA & COMMUNITY

GROW ON SOCIAL MEDIA

I know. I can already feel the resistance. But I am here to tell you that social media is not something to avoid. It is one of the most powerful tools you have as an artist.

This is the place where you get to be seen. To become the reference in your field. To open doors and connect with people who truly value your work. It is also the key to creating financial freedom through your art. And yes, you can grow while staying creative, grounded, and aligned with your values.

In this module, we bring everything together. Your voice. Your story. Your purpose. You will explore how to approach social media from a place of clarity and presence, using it as a tool for connection rather than performance.

You will learn how to create a digital presence that feels true to you. I will show you how I integrate content creation into my daily life in a way that feels inspiring, sustainable, and real.

Social media does not need to feel draining. It can feel like a natural extension of your creative process. A place to connect. A space to lead. A way to grow.

The market has changed, and the power social media holds is undeniable. Learning how to hold your presence, share your voice, and make your work truly seen can transform everything. It is a portal to new possibilities. One that can open doors you never imagined were meant for you.

MODULE 4 | WORKING THROUGH BLOCKAGES

SHIFT YOUR SUBCONSCIOUS

The final step may be the most important one of all. It is time to look within and face the internal patterns shaping how you move through the world. Your beliefs. Your fears. Your subconscious programming.

If you are not where you want to be in your business, your finances, or your creative path, the issue is rarely your talent or effort. Often, it is the beliefs you carry without even realizing.

You cannot make your work visible if being seen feels unsafe. You cannot claim success if you believe it will bring judgment. You cannot receive more if somewhere deep down you feel guilty for wanting it.

In this module, I will share the exact tools and mindset shifts that helped me rewire limiting beliefs, reconnect with my worth, and expand what I believed was possible for me as an artist.

This is the point in the journey where we meet the resistance and begin to move through it.

We will look at money. We will look at visibility. We will look at the stories you inherited about success and what you are allowed to want. Shifting your subconscious is deep, active work, and it has the power to change everything. Rewriting the beliefs that have shaped your path until now is a powerful step toward releasing what no longer serves you.

This module honors the complexity of our experiences. It acknowledges privilege, and the very real systems that shape access. But it also invites you to reclaim your voice and rewrite the narrative from within.

Because once you shift the internal blocks, everything you have been building starts to unfold.

THE THREE BONUS MODULES

MODULE 5 | SETTING UP YOUR STUDIO SPACE

THE STUDIO

Your studio is the heart of your practice. In this module, we focus on how to build a space that supports your process, fuels your creativity, and works with your reality. You will learn how to choose the right location, identify the essentials, and organize your tools in a way that serves your flow. Whether you are working from home or setting up a larger studio, this is about creating a space that holds and honors your work.

MODULE 6 | PRICING, SELLING & SHIPPING

THE SHOP

In this module, I’ll teach you how to price your pieces, sell online, ship safely, and speak to the value of what you create. You will learn how to build a sustainable shop structure, diversify your income, and protect your passion so your business can serve its purpose in the long term. Understanding the reality of the craft is key to allowing your art to support you while keeping your creative practice sacred and protected.

MODULE 7 | UNDERSTANDING GLAZES

THE LAB

In this module, you will learn the core principles of glaze chemistry in a way that feels accessible and clear. I will show you how to experiment with intention, mix your own glazes with confidence, and avoid common overwhelm. You will also receive three of my personal glaze recipes to start with. This is your simple, grounded entry point into glaze exploration: practical, empowering, and straightforward.

COURSE TIMELINE & LIVE Q&A SCHEDULE

AUG 4 2025

NEXT GROUP STARTS:

  • The Power of Personal Branding
    Live Q&A 1: 17 August 20:00 CEST (90 min)

  • From Concept to Brand
    Live Q&A 2: 31 August 20:00 CEST (90 min)

  • Social Media & Community Building
    Live Q&A 3: 14 September 20:00 CEST (90 min)

  • Working Through Blockages
    Live Q&A 4: 28 September 20:00 CEST (90 min)

  • Final Integration + Bonus Content

    Free access to The Clay Corner + Final Sharings
    Live Q&A 5: 12 October 20:00 CEST (90 min)

    Week 9 onward:

    Optional 30-Day Social Media Growth Challenge
    Receive close guidance and tailored daily feedback to put everything you’ve learned into practice in a tangible, consistent way. You’ll build momentum, grow your presence, and get direct one-on-one feedback from Anna.

THE COURSE CONTENT

A LOOK INSIDE

WHAT PARTICIPANTS ARE SAYING

KIND WORDS & LOVE NOTES

“Doing this course and the Instagram challenge was a game changer. I’m not only far less afraid to be seen—I now find joy in it. I feel like I have a very supportive community now, and I’m so grateful for that.”

— Rosielle

“This experience felt like a gentle hand-hold — compassionate, yet a push toward the introspective work I’d been putting off. The course helped me move through blockages and root my creative vision into something that felt truly my own.”

— Sheryl

“The structure, the community, and the conversations all supported me in ways I didn’t expect. It helped me reconnect with parts of myself that had been quiet for too long.”

— Sepi

“This journey helped me reconnect with what actually feels good and true for me. I loved the thoughtful pace, the honest reflections, and the freedom to grow without forcing clarity or perfection.”

— Karin

“I felt held and guided throughout. Anna speaks to the realities of business and creative practice with such grounded wisdom. This course helped me reconnect with what I’m building and reminded me that it’s okay to move slowly, so long as I’m moving truthfully.”

— Krystal

“The space Anna created feels safe, inspiring, and full of heart. There’s a beautiful integrity in the way she shows up—and it made the whole experience feel incredibly genuine.”

— Marta

“The guided edition felt like a big, warm hug. I felt safe, seen, heard, understood — and inspired, all at the same time. It’s absolutely incredible how much effort Anna puts into every detail. It comes straight from the heart.”

— Alejandra A.

“Even though I work as a goldsmith, I found the program incredibly relevant. It explores how to turn passion into a sustainable business in a way that’s both personal and practical.”

— Yizon

“Anna’s course pushed me to look beyond my creations. Who am I? What do I stand for? What are my goals? This wasn’t just branding, it was transformation.”

— Axelle

FAQ

  • ➝ 7 in-depth video lessons filled with insights
    ➝ Downloadable materials
    ➝ Tools and resources to support you through the process
    ➝ 7 worksheets with practical assignments to help you implement what you learn
    ➝ 5 live Q&A sessions for direct support
    ➝ Access to the community portal
    ➝ Optional 30-day Social Media Growth Challenge to apply your learnings with personalized guidance and group support

  • THE GUIDED EDITION gives you a clear path to follow, with new modules released every two weeks over the course of 10 weeks. Instead of going through everything at once, we move together, step by step, so you can stay focused, take your time, and truly absorb the process.

    To support you along the way, we’ll meet for five live Q&A sessions where you can ask questions, share what’s coming up for you, and receive feedback to help you move forward with more clarity.

    Each module includes a community area where you can share your process and ask questions. I’ll be guiding the conversation there to help you move through the work with ease and make sure we can address anything that comes up.

    After week 9, you’ll have the option to join the Social Media Mentoring Program, which includes a 30-day challenge and the opportunity to work closely with me. I’ll be reviewing your content daily and offering feedback and suggestions for improvement.

  • THE GUIDED EDITION runs twice a year with limited spots to ensure every participant receives the attention, care, and support they need.

    Over the course of 10 weeks, we’ll move through the modules together. Each phase is intentionally paced, giving you time to absorb, integrate, and apply what you're learning.

    Live Q&A sessions take place every two weeks, offering direct support and a space to ask questions, reflect with the group, and receive personalized feedback from me.

  • Expect to spend about 3 to 5 hours per week engaging with the content, completing the exercises, and joining the live calls. The rhythm is structured to keep you focused and moving forward, but spacious enough to work with your energy and schedule.

  • Everything is hosted on a private course platform. You’ll receive your login details as soon as you apply. The first module will unlock on the official start date, and from there, new modules will be released every two weeks. This is where you’ll find all the lessons, downloadable materials, Q&A replays, and where you can ask questions and receive feedback directly from me.

    The course comes with 6 months of access, giving you plenty of time to watch and revisit the content at your own pace. Lifetime access is only available through subscription. If you’d like to continue beyond the 6 months, you’ll have the option to subscribe for €9/month, and you can cancel anytime.

  • In THE GUIDED EDITION, you’ll get a bit of both. The main lessons are prerecorded, and you’ll have two weeks to go through the material before we meet for our live session every other week.

  • Yes, absolutely. THE GUIDED EDITION is for all types of creatives. The main part of the course is designed to support any creative practice and is not specific to ceramics.

    The final modules are part of THE CLAY CORNER and are offered as a bonus gift. They come from my experience as a ceramicist, but the insights shared there around pricing, selling, and monetisation can be helpful across many different disciplines.

  • No experience or existing business is required. You’re welcome to join at any stage of your journey.

  • The course is entirely in English and includes English subtitles.

  • All live sessions are recorded and uploaded afterward. If you cannot make it to the live session, no worries. You can still send in your questions beforehand and I will make sure to answer them during the call.

  • The full course price is €890.

  • Yes! Installment options are available at checkout through PayPal and Klarna.

The old model is fading.

The new era is about building from a place of clarity, rest, softness, and heart.